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The Park Cities News is the established newspaper for the affluent Highland
Park, University Park, Turtle Creek, Greenway Parks, Bluff View, Preston Hollow
and Bent Tree areas and has continuously published since 1938.
The Park Cities is the Official Newspaper of Highland Park and University Park.
Published every Thursday, The Park Cities News has the largest paid subscription of any community newspaper
mailed in the Park Cities - North Dallas area.
The Park Cities News is sold in all Highland Park and University Park Thumb
stores, as well as Tom Thumb and Albertson's stores in the Preston Hollow/North
Dallas area. The Park Cities News is also available at 25 newspaper racks
located throughout the Park Cities, Preston Hollow, North Dallas and Uptown areas.
The Park Cities News has a wide distribution to the affluent business community of Dallas.
Subscription distribution is by mailed second-class assuring delivery to their
mailbox. No yard work required for the subscriber to get their newspaper.
Click here for contact information and questions
Click here for detailed information about circulation, billing and positioning
One Time Rate
$36.00 per column inch
Rate is net
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Contract Frequency Rates
All rates are net
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Member
Texas Press Association
National Newspaper Association
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Credit Cards Accepted
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Color Rate
Black and White plus $200 per color. Four color rate is $325. All color rates are net.
| Mechanical Specifications |
| Columns per page : 6 Columns |
| COLUMN WIDTH | INCHES |
| 1 Column | 1.812 |
| 2 Columns | 3.75 |
| 3 Columns | 5.687 |
| 4 Columns | 7.625 |
| 5 Columns | 9.562 |
| 6 Columns | 11.5 |
Sizes are measured in COLUMN inches across by standard inches down.
Full column depth : 20.5". Gutter width : .125 inches. Webb offset. Half tones should be
screened to 100 lines or 200 resolution.
| Ad Sizes & Rates |
Ad Size |
1x
Rate |
4x
in 2 months |
6x
in 3 months |
8x
in 6 months |
12x
in 6 months |
26x
in 12 months |
52x
in 12 months |
| 2 x 3 |
$216.00 |
204.48 |
191.40 |
189.00 |
186.00 |
178.44 |
165.00 |
| 2 x 3.5 |
$252.00 |
238.56 |
223.30 |
220.50 |
217.00 |
208.18 |
192.50 |
| 2 x 4 |
$288.00 |
272.64 |
255.20 |
252.00 |
248.00 |
237.92 |
220.00 |
| 3 x 3 |
$324.00 |
306.72 |
287.10 |
283.50 |
279.00 |
267.66 |
247.50 |
| 2 x 5 |
$360.00 |
340.80 |
319.00 |
315.00 |
310.00 |
297.40 |
275.00 |
| 2 x 5.5 |
$396.00 |
374.88 |
350.90 |
346.50 |
341.00 |
327.14 |
302.50 |
| 2 x 6 |
$432.00 |
408.96 |
382.80 |
378.00 |
372.00 |
356.88 |
330.00 |
| 2 x 7 |
$504.00 |
477.12 |
446.60 |
441.00 |
434.00 |
416.36 |
385.00 |
EIGHTH
(3 x 5) |
$540.00 |
511.20 |
478.50 |
472.50 |
465.00 |
446.10 |
412.50 |
| 2 x 8 |
$576.00 |
537.76 |
504.16 |
496.00 |
484.80 |
467.04 |
424.64 |
| 2 x 9 |
$648.00 |
604.98 |
567.18 |
558.00 |
545.40 |
525.42 |
477.72 |
| 2 x 10 |
$720.00 |
672.20 |
630.20 |
620.00 |
606.00 |
583.80 |
530.80 |
| 3 x 7 |
$756.00 |
705.81 |
661.71 |
651.00 |
636.30 |
612.99 |
557.34 |
| 2 x 11 |
$792.00 |
739.42 |
693.22 |
682.00 |
666.60 |
642.18 |
538.88 |
| 3 x 8 |
$864.00 |
806.64 |
756.24 |
744.00 |
727.20 |
700.56 |
636.96 |
| 5 x 5 |
$900.00 |
818.75 |
772.50 |
750.00 |
727.50 |
736.50 |
637.50 |
| 3 x 9 |
$972.00 |
884.25 |
834.30 |
810.00 |
785.70 |
768.42 |
688.40 |
| 3 x 10 |
$1,080.00 |
982.50 |
927.00 |
900.00 |
873.00 |
853.80 |
765.00 |
QUARTER
(3 X 10.5) |
$1,134.00 |
1,031.63 |
972.35 |
945.00 |
916.65 |
896.49 |
803.25 |
| 4 x 8 |
$1,152.00 |
1,048.00 |
988.80 |
960.00 |
931.20 |
878.72 |
816.00 |
| 6 x 6 |
$1,296.00 |
1,048.00 |
1,179.00 |
1,112.40 |
1,080.00 |
1,046.60 |
1,024.56 |
| 4 x 10 |
$1,440.00 |
1,280.00 |
1,218.00 |
1,178.40 |
1,138.40 |
1,096.00 |
980.00 |
| 4 x 12 |
$1,728.00 |
1,535.00 |
1,461.60 |
1,414.08 |
1,366.08 |
1,315.20 |
1,176.00 |
| 5 x 12 |
$2,160.00 |
1,920.00 |
1,827.00 |
1,767.60 |
1,707.60 |
1,644.00 |
1,470.00 |
HALF
(3 x 21 V
6 x 10.5 H) |
$2,268.00 |
2,003.40 |
1,877.40 |
1,820.70 |
1,760.22 |
1,638.00 |
1,430.10 |
FULL
(6 x 21) |
$4,536.00 |
3,843.00 |
3,666.60 |
3,465.00 |
3,402.00 |
3,024.00 |
2,646.00 |
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